Read It. Pretty Cool thing Fader and Nike are doing….
With full-on football (aka soccer) mania about to consume the minds and hearts of billions around the globe, FADER wanted to express what the sport means to them. They decided to focus on what they know–music, art and culture–and view the game through the creative endeavors inspired by it. To that end, The FADER has joined with Nike Sportswear to present their collaborative project, Pitch Perfect.
Starting on June 1, 2010, Pitch Perfect will give you new music from all over the world via continental mixtapes made by top selectors, limited edition screen-printed posters by Siggi Eggertson and best of all, a special documentary series filmed in South Africa by The FADER crew.
To hear/download the first of six Perfect Pitch mixtapes by Maga Bo representing South America, go here
Mixtapes from Europe, Australia, Asia, North America, and Africa will be released in the next two weeks followed by a video series launching mid-June.
enjoY!